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Dan Mathews worked as a dancing tree in the Disneyland Christmas parade, a burger flipper at McDonald’s, and a model and actor in Italy before earning a history degree. Upon graduating, he took a job as receptionist at PETA (People for the Ethical Treatment of Animals) and worked his way up for more than twenty years to become the group’s vice president. He lives in Portsmouth, Virginia.


The Adventures of PETA's Rebel Campaigner

Dan Mathews

You may not have heard of Dan Mathews, but his capers - for People for the Ethical Treatment of Animals (PETA) - have been hitting the headlines for 17 yearsThe Times

Supermodels pose nude for him. Catwalk shows are halted by him. But PETA’s Dan Mathews says his proudest moment in the war on fur was the day he took on one of fashion’s biggest names - and wonIndependent

More quotes

Committed is an offbeat, hilarious memoir that shows how the most ridiculed punching-bag in school became an internationally renowned crusader for the most downtrodden individuals of all — animals.

As the irreverent force behind the colorful and controversial crusades carried out by People for the Ethical Treatment of Animals (PETA), one of the most effective and enduring pressure groups in the world, Mathews has strutted naked before a fur convention in Tokyo, halted GM's use of animals in crash tests by storming a parade float dressed as a rabbit, and sabotaged a fashion show in Milan dressed as a priest. With self-deprecating wit and candour, Mathews reveals all the details of his unorthodox coming-of-age and equally outrageous career.

Read an extract from Committed published in the Independent

Dan appearing on Larry King Live